Vietri sul Mare, “Amalfi Coast first pearl”, has been declared UNESCO World Heritage Site for its clear sea and the beauty of its landscape.
The town is one of the beautiful summer locations in Italy. Its Mediterranean productions and traditions are well known all over the world. On the road from Salerno to Positano it is the first town you meet on Amalfi Coast.

The historic centre is very evocative and the most famous attraction is the Cathedral of San Giovanni Battista, with its magnificent majolica dome, built in the 10th century. Inside, it houses many valuable works of art such as the beautiful coffered ceiling in pure gold, the high altar in marble inlays and a ceramic panel depicting San Giovanni Battista with Vietri sul Mare in the background.
From the old town it is possible to enjoy a panoramic view of the Gulf of Salerno and Vietri beaches.
Vietri sul Mare Beaches
In “Marina”, the fishing village overlooking the sea, you can find very attractive beaches.

The “Two brothers” are the symbol of the village: they are a pair of characteristic rocks located at a short distance from the coast.
Vietri beaches are also very famous for its nightlife: there are many local bars, restaurants and clubs that are meeting points for young and adult people.
In Vietri sul Mare Marina you can find 3 of the the most beautiful beaches of the coast.
- Crestarella Beach
It is located before Salerno Bay and it offers crystal clear waters. A part of the beach is equipped with bathhouse and another is public. On the sandy coast there is a sixteenth-century tower. It is possible to reach Crestarella by boat or on foot through a picturesque descent. - Franata Beach
It is 50m long and is a pure, very reserved beach. The best part of the beach is full of boulders fallen from above and this characteristic has given the name to the beach. It is possible to get there only by boat or swimming during the early afternoon. - Cancelluzzo Beach
It is a pebble and sand beach, also called “Spiaggia della Marunnella”, because on the top there is a little Church named “della Madonna dell’Arco”. You can get to the beach only by sea.
Other important beaches in Vietri sul Mare are: Scoglione, Torre d’Albori, Marina d’Albori and la Schiarata.
Ceramics Factory

During the late Renaissance, at behest of Sanseverino Prince, the first ceramics factory was born. Since that period, Vietri sul Mare ceramics have became its best known symbol.
Today, in the old town center there are many shops that offer fine typical artefacts and objects. They are characterized by decorative motifs and traditional Vietrese manufacture, that promote “Made in Italy” craftwork all over the world.
A visit to the Sol’Art shop is not to be missed. The shop is located in the town centre, but it is more like an art gallery than a shop. The owners decorate the ceramics right in front of you. Highly recommended for all those who want to buy something special, handmade and in typical Vietri style.
What to see nearby
- Salerno (20 minutes by car)
What is attractive about Salerno is its location, very close to the fascinating Amalfi Coast and to all the main monuments of the region, but not only: the Luci d’Artista event that takes place here every year at Christmas time, is also very interesting and attractive. Besides, Salerno has a long history and offers visitors monuments and places that are very fascinating from a cultural point of view. - Albori (15 minutes by car)
Albori is a seaside village, called the “First Pearl of the Amalfi Coast”, with its ceramics, typical houses and all the marvels of its beaches and inlets. Probably is one of the lesser-known places on the Amalfi Coast, but it has nothing to envy to all the others. - Amalfi (54 minutes by car)
Amalfi is one of the pearls of southern Italy, the largest town on the Amalfi Coast, the oldest Italian maritime republic, and today is, together with Positano, the town that attracts most tourists to the entire Amalfi Coast. Its unique architecture, cultural richness, mild climate and characteristic craft shops make it a perfect tourist destination, chosen by thousands of tourists from both Italy and abroad.
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